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Panera Bread's Mobile Application and Mobile Site Privacy Policy.

Effective Date: September 18th, 2014

Full Policy .  See our complete mobile privacy policy applicable to our mobile application and mobile site at Complete Mobile Application and Mobile Site Privacy Policy.  By using the Panera Bread mobile application ("Application") or the Panera Bread mobile site on which this appears ("Site"), you agree to this mobile application and mobile site privacy policy (the "Mobile Privacy Policy") and to the Terms of Use statement governing its use.

Changes to our policy .  Be sure to check this page periodically for updates, as your continued use of this Application/Site and/or participation in any Program signifies your acceptance of any changed terms. 

Collection of your personal information .  We collect information about you (directly and/or through franchisees, suppliers and/or third party services with which this Application/Site interacts) from various sources, including without limitation the following:  We collect information you provide (such as your name, address and credit card information, sales information, survey responses).  We collect information about you when you use your Program member card(s) and historical sales or purchase information.  We collect information about the device you're using, your location and information about your use of this Application/Site and other sites and our marketing activities.  Also see the section titled "Cookies, tracking mechanisms and targeted advertising" below for more information.  We collect information about you outside of this Application/Site (such as information we receive from you in person, when you participate in a Program, from franchisees and referrals from third parties, information we collect from you from third parties to supplement existing information about you). See Complete Privacy Policy for more information.

Use of your information .  We may combine information collected about you. We use information about you in a number of ways, including without limitation to provide you with requested service and information, to operate the Application/Site, to administer Program and services, to contact you, to enhance our customers' and Application/Site users' experiences and to enhance the sales efforts to Panera and/or its franchisees, to conduct research and analysis and otherwise measure effectiveness of our online and offline marketing efforts, and to coordinate, develop and implement products, services and marketing programs, to work with third parties to append data to our records or enable other parties to append your non-personal data to their records, for purposes of targeted or customized advertising or messaging to you (see the section titled "Cookies, tracking mechanisms and targeted advertising" below) and to otherwise serve and understand our customers.  See Complete Mobile Privacy Policy for more information.

Sharing of your information .  We provide your information to suppliers, affiliates, franchisees and others, in connection with the operation of this Application/Site and/or our businesses. They may have access to aggregated and/or anonymous information for their own purposes. Your information will be sent to the United States, and may be sent outside of the United States.  See Complete Privacy Policy for more information.  Also see the section entitled Third Party Sites and Cookies, tracking mechanisms and targeted advertising below.  

Changing your information. You can change your information by selecting "My Profile" on this Application/Site menu, or you can contact us by selecting "Customer Service" on this Application/Site menu.  Not all information can be changed and historical information may be maintained. See Complete Mobile Privacy Policy for more information.

Opt-Out.  To opt-out of email marketing communications, use the "unsubscribe" at the bottom of a marketing email, or refer to the applicable account page.  To opt-out of certain site and online advertising tracking, see Application/Site Usage and Targeted Marketing Information. To opt-out of future offline uses of personal information, do not use your Program member card(s) or account(s) and request that we delete your personal information.  Changes made either in an account area or by contacting us may not remove your personal information from specific uses or active programs. This information will be updated as soon as reasonably possible, subject to  retention for legal or business reasons. Historical usage information may remain in our records.

Third Party Sites. This Application's interface/this Site includes links to third party provider sites.  Be sure to read their privacy policies because information you provide on those sites will be subject to those policies.  This Mobile Application and Mobile Site Privacy Policy applies only to this Application/Site. See Complete Mobile Privacy Policy for more information.

Cookies, tracking mechanisms and targeted advertising .    

This Application/Site may use cookies, pixels, web beacons or other similar technology to enhance the functionality of this Application/Site and to obtain anonymous and/or individual usage information related to this Application/Site.  We may share statistics about visitors with others, and we may allow third-parties to collect and aggregate non-personal information.

We may use your information and third party service providers to implement and evaluate our marketing activities and programs, including without limitation activities on this Application/Site and to engage in targeted and personalized online advertising on third party websites or other online or offline services operated by third parties, using data collected about you over time in connection with Programs you participate in, on this Application/Site and other sites on the Internet, from our other marketing activities and programs, and from third parties with whom we work.  This data may be collected on an individual basis.  This information may also be available to and/or shared with the third party service providers and others outside our Company on an anonymous basis for their own business purposes.  For information about opting out of our third party service provider cookies/pixels/web beacons and certain other targeted advertising visit the Network Advertising Initiative website  http://networkadvertising.org/ and aboutads.info/consumers. 

To opt out of receiving cookies related to this Application/Site, including cookies used for targeted advertising, clear your browser(s) of all existing cookies, and set your browser(s) to refuse cookies. To disable cookies set by our service provider Adobe, go to http://www.adobe.com/privacy/opt-out.html.  

See Complete Mobile Privacy Policy for more information.

Children .  This Application/Site is not directed toward children under the age of thirteen, and we do not knowingly collect any personal information from children under the age of thirteen.   If you believe we may have collected personal information from your child, please contact us by selecting "Customer Service" on this Application/Site menu, call us at 394-866-1000 or write us at Customer Resource Group, Panera Bread, 3630 S. Geyer Road St. Louis, MO 63127, and we will promptly delete your child's information from our records.  See Complete Mobile Privacy Policy for more information.

California Privacy Rights . To request certain information regarding disclosure of personal information to third parties for their direct marketing purposes, contact us by selecting "Customer Service" on the Application/Site menu.  See our Complete Mobile Privacy Policy for more information.

Other information .  See our Complete Mobile Privacy Policy for additional details about your use of this Application/Site and your privacy.       

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